Tropical, a well-known beverage company in Costa Rica, approached us to revamp their brand image and expand their online presence. They needed to modernize their look, boost engagement, and reconnect with their audience across social platforms.
Client
Tropical
Service Provided
Rebranding & Social Media
The Goal
Our goal was to refresh Tropical’s visual identity and establish a bold, modern brand presence that reflects their product quality and vibrant personality. At the same time, we aimed to increase their social media following, improve engagement, and create consistent content that builds long-term brand recognition and loyalty.
The Challenge
Tropical’s branding had become outdated, making it harder to compete in a crowded beverage market. Their social platforms lacked consistency, engaging content, and a clear identity that reflected their vibrant products.
Our Approach
We led a full-scale rebranding project, giving Tropical a modern, bold visual identity that aligned with their product values. Our team handled their social media management, creating engaging graphic designs, videos, and story content tailored to their audience. We focused on consistency, visual appeal, and content that sparked interaction.
The Results
The new brand identity re-energized Tropical’s online presence, resulting in significant growth across their social channels. We increased followers, boosted engagement rates, and re-established Tropical as a relevant, modern brand in the beverage space, successfully meeting all their objectives.
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